Friday 22 August 2014

When 'Sunday dress up' comes in handy...

Don't let go girls.







Simultaneous ball throwing.



Trying not to fall over whilst 'floating' through space...

Photographer: Coneyl Jay
Magazine: PWM
 Art Director: Lisa Sheehan 

These images were taken behind the scenes of a two-day photoshoot for twelve covers of PWM (Professional Wealth Management) magazine. The Art Direction for this magazine usually follows the theme of the futuristic and space age. When costume budgets are tight, our job is to creatively interpret the costume brief as follows: 

1) A grey 90's boilersuit with a cardboard box stuck on the back can make an excellent spacesuit.
2) A fish bowl can be utilised for a helmet (just make sure you can breathe).
3) Loo rolls can most definitely look like aerospace-esque tubes and pipes.. 
4) An odd bit of camera tripod makes for a great 'generic space tool'.
5) We will all be wearing old dance leotards in the future...obviously.

Given this as a base to work on, Coneyl will work his 3D magic and the cover images will make their transformation from playing dress up to polished space-age.